If you have a pony — or a horse — to sell, where you advertise makes an enormous difference: to how quickly it sells, to the price you get, and above all to the kind of home it goes to. The UK has no shortage of horse selling websites, but they are not equal, and the biggest and busiest place to sell a horse is not always the best for a family pony. This is an honest, up-to-date guide to the main options, what each does well, where each falls short, and how to choose the right one for your animal.
What actually makes a good place to sell a pony
Before comparing sites, it helps to know what you are really looking for. The volume of visitors matters far less than five things:
- The right audience. One buyer genuinely searching for a 12.2hh first pony is worth a thousand idle scrollers. A pony-specialist audience converts; a general one wastes your time.
- Honest, structured detail. Adverts that answer the questions families actually ask — temperament, experience needed, traffic, catching, loading, shoeing — bring serious, informed buyers to the gate and cut out wasted viewings.
- Trust and safety. How well does the platform filter out scammers and time-wasters? Does it encourage vetting, honest disclosure and safe viewings?
- Cost and commission. A listing fee is normal; commission on the sale is not. Beware "free" sites that only get you seen once you pay to be featured.
- Listing lifespan. Does your advert stay visible and searchable for weeks, or vanish under new posts within hours?
Hold each option below against those five, and the right choice for your pony becomes clear.
The UK pony & horse selling sites at a glance
| Platform | Best for | Cost to list | Pony focus | Watch out for |
|---|---|---|---|---|
| Pony Search | Family & first ponies | £14.99–£29.99 · no commission | Ponies only | Newer site, still growing its audience |
| Horsequest | All types & disciplines | £38 · 6 weeks · 3 photos | Small slice | Extra photos £5 each; pony buried among horses of every kind |
| Whickr | Wide reach, all types | £29.99 · live until sold | General equestrian | Ponies a small slice of a general horse audience |
| Horsemart | Broad reach | Free & paid tiers | General | Free adverts get little visibility |
| Horse & Hound | Sport & quality horses | Paid | Leans upmarket/sport | Less suited to modest family ponies |
| The Horse Exchange | Cheap extra coverage | £10 · 4 weeks · 5 photos/videos | General | Smaller audience than the big names |
| Right Horse Right Home | Sale or loan, vetted homes | Tiered memberships | General | Matching-first model is slower than an open advert |
| ehorses | International sport & breeding stock | Free basic; paid Premium tiers | General (European) | Much of the audience is outside the UK |
| The Equestrian Noticeboard | Social-media-driven reach | Paid · 6 weeks | General | Noticeboard format; buyers browse rather than filter |
| Preloved | Local bargain hunters | Free & paid | None (general) | Mixed audience, more time-wasters |
| Facebook groups | Fast, free reach | Free | None | Scams, buried fast, no filtering |
| Auctions / sales | Quick, unsentimental sales | Entry + commission | Varies | Unpredictable price & unknown home |
Pony Search
We will be upfront: this is our site, so weigh what follows accordingly. Pony Search does one thing — ponies (up to 14.2hh) for UK families — and everything about it is built around that. Every advert answers the temperament and suitability questions families ask, so buyers arrive informed; adverts are checked before they go live; and buyers filter by stage (first pony, second pony, Pony Club), height, temperament and county to find exactly the pony they need.
A Standard advert is £14.99 for eight weeks and Premium £29.99 for twelve, and there is never any commission — whatever your pony sells for is entirely yours. During our launch a ridden pony lists for just £1 with code LAUNCH50. You build and preview the whole advert for free and only pay when you publish. The honest trade-off: as a newer site, our audience is still growing, so for now many sellers list here and point their Facebook contacts to the advert. What you get in return is a listing with no time-wasters, aimed squarely at the caring families most first and second ponies deserve.
Horsequest
One of the longest-established horse sales websites in the UK, Horsequest has a large, loyal audience across every type and discipline — sport horses, cobs, youngsters and ponies alike. That breadth is its strength and its weakness for a pony seller: the audience is big, but ponies are a small slice of it, and your family pony sits alongside eventers and broodmares rather than among its peers. A standard horse or pony advert is £38 for six weeks with three photos, rising to £48 for the "PLUS" version with a listings boost and a Facebook feature; foals and two-year-olds are £26. Extra photos are £5 each, and visibility upgrades — a week on the front page of your category, a refresh to the top of the listings — run from £3.75 to £16 on top (prices read 26 August 2026). If you are selling a competition or performance pony, that reach is worth paying for; for a modest first pony, a specialist audience often serves you better for a good deal less.
Whickr
Whickr set out to modernise horse buying and selling and has grown into one of the busiest horse selling websites in the UK, with a full web marketplace alongside the app it started with. A standard advert is £29.99 and stays live until your horse or pony is sold, with unlimited photos and videos, and enquiries come through the platform's own messaging, which cuts out some of the time-wasting that plagues open groups; dealer and yard packages are also available (prices read 29 August 2026). The until-sold listing is genuinely useful if a sale might take a while. The trade-off for a pony seller is the same as with any big general site: the audience covers every equestrian type, so your family pony shares the shop window with eventers, cobs and everything in between rather than sitting in front of pony-hunting families.
Horsemart
Another large, well-known UK equestrian classifieds site, Horsemart carries horses, ponies, tack and everything in between, and pulls serious overall traffic. It offers free and paid listing tiers. The honest catch with most big classifieds is that a free advert tends to get limited visibility, and you are nudged towards paid upgrades to actually be seen. The audience is general equestrian rather than pony-focused, so expect a wider mix of enquiries — some serious, some not.
Horse & Hound classifieds
The classifieds arm of the famous magazine carries a trusted brand and a quality-minded audience, but it leans towards sport horses and the upper end of the market. It can work well for a smart, competitive pony with a record; for an honest, everyday family pony it is often more reach than you need, at a price that reflects the brand.
The Horse Exchange
The Horse Exchange is a smaller UK marketplace that keeps things simple and cheap: a single horse or pony advert is £10 for four weeks with five photos or videos and unlimited text, with a separate annual business directory for dealers and yards (prices read 29 August 2026). It also carries horseboxes, tack and equestrian services. Its audience is far smaller than the big names, but at that price it is an inexpensive way to add coverage alongside your main advert — just do not rely on it alone for a pony that needs the right home rather than any home.
Right Horse Right Home
Right Horse Right Home takes a different approach from open classifieds: it matches horses and ponies with vetted potential homes, and covers outright sale, full loan and loan-with-a-view-to-buy rather than sale alone. Sellers join on tiered memberships rather than paying per advert. Matching-first is slower than posting an open advert, but if the home matters more to you than the speed of the sale — or you are not sure you want to sell at all — it is a thoughtful option worth knowing about. If loaning rather than selling appeals, our guide to loaning your pony out covers finding and vetting a loan home yourself, and you can advertise on our ponies for loan board completely free — we only ever charge for sale adverts.
ehorses
ehorses is a very large European horse marketplace that has been running since 1999, with a UK site among many country editions. A basic advert is free, with paid Premium seller tiers for faster marketing (read 29 August 2026). The catch for a UK pony seller is geography: much of the audience is on the continent, which suits sport horses and breeding stock with international appeal far better than a first pony whose buyers need to be close enough to come and view — and to give it a local home.
The Equestrian Noticeboard
The Equestrian Noticeboard is a classifieds-style site covering horses and ponies for sale alongside jobs, transport and tack, promoted hard through a large social media following and regular email round-ups. Adverts are paid and stay live for six weeks (read 29 August 2026). It is a noticeboard rather than a filtered marketplace — buyers browse rather than search by height, stage or temperament — so it works best as extra reach pointing at a structured, permanent advert elsewhere.
Preloved
Preloved is a large general second-hand classifieds site with a horses-and-ponies section. It is cheap or free to list and has decent local reach, which suits a quick, budget-conscious sale. But it is not equestrian-specialist: your advert sits in a marketplace built for sofas and lawnmowers, the detail buyers see is thin, and the general audience brings more casual browsers and time-wasters than a horsey site. Fine for a companion or a low-value sale; less ideal when the home matters as much as the sale.
Facebook selling groups
Facebook is where an enormous amount of pony buying and selling actually happens, and its reach is undeniable — post in the right local and breed groups and thousands of people may see it, instantly and for free. That is the upside, and it is a real one.
The downsides are just as real. Your advert is buried under newer posts within hours and is almost impossible to search later. There is no structure, so buyers cannot filter and you re-answer the same "is it still available?" messages endlessly. And it is the natural home of the "sad sale" scam and the pressure-buyer. Facebook is best used alongside a proper listing — post there to drive people to a complete, honest advert that lives somewhere permanent and searchable. Our honest, detailed comparison of selling a pony on Facebook versus a marketplace goes into this in depth.
Auctions and horse sales
A traditional horse sale or auction is quick and unsentimental: your pony sells on the day, for cash, with no adverts to write. For certain animals — a genuine project, or where a fast sale matters more than the destination — that suits. But you have little control over the price, which can fall well below a private sale, and none over the home your pony goes to. For a much-loved family pony, where who buys it matters, an auction is rarely the kind choice. If you want speed without an auction, weigh up selling privately versus through a dealer.
So where is the best place to sell a horse or pony?
For most family ponies, the honest answer is: advertise on a pony-focused platform where the audience is actively looking for exactly your kind of pony, and use Facebook's reach to point people back to that complete, honest advert. Selling a horse rather than a pony? The same logic runs through all the horse selling websites above — match the site to the animal. Horsequest or Horse & Hound suit a competition horse, Whickr or Horsemart an everyday all-rounder, and an auction only the rare case where speed genuinely matters more than the home.
Wherever you choose to sell a horse or pony online, the advert itself does most of the work. A fair price on a thin, one-blurry-photo listing sells nowhere; an honest, complete, well-photographed advert sells on almost any platform. Get the advert right and price it honestly, and you have done the hard part.
Next steps
- Write a listing that sells: how to write a pony advert that sells.
- Set a fair figure: how much is my pony worth?
- Take photos that sell: how to photograph your pony for sale.
- Not ready to say goodbye? Loan your pony out instead — loan adverts on Pony Search are free.
- Ready to list? Advertise your pony on Pony Search — from £1 with our launch offer, with no commission, in front of genuine family buyers.