How to sell a pony (the honest, faster way)
Selling a pony well isn't about the flashiest photos — it's about honesty, completeness and reaching the right families. A clear, truthful advert on a dedicated pony marketplace sells faster, to a better home, than a vague post that gets buried on social media. Here's the simple process that works — and if you're weighing up where to list, compare the best pony selling websites in the UK first. You may also want to read whether you'll owe any tax on the sale and, if relevant, how to sell a pony with a health issue honestly.
Loaning out rather than selling? That's completely free — no fee, no commission. See ponies on loan.
Step by step
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1
Take good, honest photos
A clear conformation shot from the side, a head shot, ridden photos and ideally a short video. Natural light, tidy background, pony clean and well presented.
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2
Write a complete, honest description
Cover temperament, what the pony has done, the experience it needs, and any quirks. Answer the questions families ask — traffic, catching, loading, shoeing, clipping. Honesty attracts the right buyer and avoids wasted viewings.
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3
Price it fairly
Research what genuinely comparable ponies are selling for, then price realistically for your pony's strengths and weaknesses. A fair price sells faster than an optimistic one.
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4
Publish your advert
Build your advert on Pony Search, add your photos, and publish — from just £1 with our launch offer. There's no commission, so the full sale price is yours.
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5
Handle enquiries and viewings safely
Reply promptly, be honest, and arrange safe viewings. Welcome the buyer's instructor, let them try the pony, and never feel pressured. A vetting protects everyone.
Simple pricing — pay only when you publish
Loan Advert
Outgrown a pony you can't bear to sell? Find a loving loan home and keep the pony yours.
Free
no fee, no commission — ever
- ✓8 weeks online
- ✓Up to 8 photos
- ✓Edit any time · enquiry inbox · stats
- ✓Direct contact buttons — phone, WhatsApp & email
- ✓Listed on the ponies for loan board
Opens in a new window — close it to come back and order.
Standard Advert
Everything you need to sell your pony: 8 photos, 8 weeks online, seller dashboard and enquiry management.
£1 £14.99
Launch offer with code
LAUNCH50 Enter it at checkout — you'll see the reduced price before you pay.
- ✓8 weeks online
- ✓Up to 8 photos
- ✓Edit any time · enquiry inbox · stats
- ✓Direct contact buttons — phone, WhatsApp & email
Opens in a new window — close it to come back and order.
Premium Advert
Maximum visibility: 15 photos, 12 weeks online, featured on the homepage and highlighted in search results.
£10 £29.99
Launch offer with code
PREMIUM50 Enter it at checkout — you'll see the reduced price before you pay.
- ✓12 weeks online
- ✓Up to 15 photos
- ✓Edit any time · enquiry inbox · stats
- ✓Direct contact buttons — phone, WhatsApp & email
- ★ Add a video of your pony to the gallery
- ★ Featured on homepage & highlighted in search
Opens in a new window — close it to come back and order.
Common questions
How do I sell a pony quickly?+
Honesty and completeness sell fastest. Clear photos, a straight description of temperament and quirks, a fair price, and a listing on a marketplace families actually search. Vague, over-priced adverts sit unsold.
Where is the best place to sell a pony in the UK?+
A dedicated pony marketplace like Pony Search puts your advert in front of genuine family buyers with structured, honest details — far better than a post lost in a busy Facebook group.
How much does it cost to sell a pony?+
On Pony Search a Standard advert is £14.99 (currently £1 with our launch offer) and Premium £29.99. There is never any commission on the sale.
Should I mention my pony's faults?+
Yes. Disclosing quirks honestly attracts the right buyer and avoids wasted viewings, returns and an unhappy sale. It builds the trust that makes families enquire.
Sell by breed
Selling guides
Sell by county
Ready to find your pony a loving new home?
Build your advert first and see how good it looks — you only pay when you're ready to publish.
Start your advert