Applications open
We're looking for 20 founding ambassadors
A small group of UK equestrian creators who already talk about ponies — and who'd like a share of what they help build.
Pony Search is the UK's only marketplace built for ponies alone — nothing over 14.2hh, every advert written around the questions families actually ask. It is small, it is new, and the hardest part of building it isn't the site. It's being found.
That is where you come in. Not as an advert we bought, but as someone whose audience already trusts them about ponies. We would rather work properly with twenty people who genuinely like what we've made than shout at everybody.
What you get
A code with your name on it
Not AFF-7X2C — your name, or your handle.
Something someone can hear in a video and still remember at the yard that evening.
Half of every advert — £7.50 a time
Not a token percentage. A straight 50% split of what the seller pays, on every single advert your code brings in, for as long as you're an ambassador.
Your code is an upgrade, not a token discount
Anyone using it gets our top-tier Premium advert for the price of a Standard one — around £15 better off, with more photos, longer online, a video, and featured on the homepage. You are handing your audience something worth having.
A dashboard that shows you everything
Clicks, adverts sold, what has cleared, what is still in its refund window and what we owe you — live, in your account, not in a monthly email you have to chase.
Free Premium adverts, whenever you need them
Selling or loaning one of your own? Ambassadors advertise free, at the top tier, for as long as they're with us.
You'll shape what we build next
Founding ambassadors see features before anyone else and get asked first. Several things on the site already exist because somebody who rides told us they were missing.
The numbers, in full
No tiered mystery, no "up to". This is the whole thing.
A seller pays
£14.99
You get
£7.50
We keep
£7.49
A straight half, on every advert, from the very first one. No starter rate to climb out of and no volume you have to reach before it counts.
| What | How much | When |
|---|---|---|
| Every advert | 50% — £7.50 | From your very first one |
| Founding rate | 50%, permanently | Guaranteed to the first 20 — later ambassadors may be offered less, you never will |
Paid monthly by bank transfer or PayPal once you're over £25. Commission clears 30 days after the advert is paid for, which is the window in which a seller could ask for a refund — we would rather wait than ever ask you for money back.
How it works
-
1
You apply, and a person reads it
Not a form that vanishes. We reply either way, usually within a few days.
-
2
You get your code and your link
The code works anywhere — spoken in a video, typed in a caption, written on a whiteboard at a show. The link (ponysearch.co.uk/offers/yourcode) is there for the platforms that allow links, and remembers you for 30 days.
-
3
You post when you have something to say
There is no quota and no content calendar. We would far rather you mentioned us twice a year and meant it than twelve times because a contract said so.
-
4
You get paid
Monthly, once you're over £25. Everything visible in your dashboard the whole way through.
What we ask of you
- ✓ Say it's an ad. Every post using your code needs #ad clearly visible — near the top, not buried in a wall of hashtags. That's the ASA's rule, not ours, and it applies the moment there's a commission involved. We'd rather say this out loud than let you find out from a complaint.
- ✓ Only say what's true. We're a new site with a growing audience, and we say so on our own pages. Please don't tell anyone we're the biggest.
- ✓ Be someone we'd send a family to. You'll be pointing people towards buying a pony for a child. That's the whole reason this exists.
- ✓ Your own tax is yours. You're not employed by us. Commission is self-employed income and how you declare it is between you and HMRC.
Who we're looking for
Honestly? Not the biggest numbers.
We would take 3,000 people who actually ride, in the UK, who read the comments and reply to them, over 200,000 who scroll past. Pony people know the difference and so do we.
If you post about ponies, Pony Club, first ponies, riding with your children, producing, showing, or just your own yard — and people trust what you say — you're the sort of person we mean. Follower count is a question on the form, not the answer to it.
Questions people ask
Does it cost me anything?+
No. There's nothing to buy, no kit to purchase and no fee of any kind. If a programme ever asks you to pay to promote them, that is a different sort of thing entirely.
How do you know a sale came from me?+
Two ways. If someone enters your code at checkout, that's yours — no ambiguity, and it works even if they saw you on TikTok a week ago and came back on a laptop. And if they follow your link, we remember for 30 days and apply the code for them automatically. Every click and every advert shows in your dashboard.
What if nobody uses it?+
Then you've lost nothing, and neither have we. There's no penalty, no minimum and no awkward email. Your dashboard shows clicks as well as sales, so you can see whether a post did anything at all — that's usually the more useful number early on.
Can I use my own code myself?+
You can use it on your own adverts and you'll get the upgrade — but it won't pay you commission. A code can't pay its owner. Your own adverts are free anyway.
Can I leave?+
Any time, by telling us. Anything you've already earned is still owed and still gets paid.
Fancy it?
The form takes about five minutes. Tell us about you and your audience — a real person reads every one, and we answer either way.
Apply to be an ambassador